Massage Therapist Association of Alberta
There IS a Difference

Marketing & Business Development Series

Ready to feel confident in marketing your business? Join Felicia Brown, LMBT for the Marketing and Business Development Series and get where you want to be in your life and career faster.  Determine exactly what you want and need to do in your marketing, who you want to reach through many simple, fun and affordable techniques and promotions. The long-term success of any massage, spa or wellness business depends on building strong relationships with, and recurrent sales from, existing clients who not only come in regularly themselves, but also refer everyone they know to that business. If you struggle to retain clients and/or re-book clients and find yourself wasting time, money and energy then you must attend this series!

The Marketing and Business Development Series is available as individual courses or as a full day!


Monday, May 14, 2018 - 9:00 am to 12:00 noon - Free & Easy Ways to Promote Your Massage & Wellness Business

Many massage, spa and wellness professionals fail to market themselves effectively due to a number of factors. One common complaint is not having enough money. Though many advertising opportunities are costly and simply out of reach for many practitioners, there are many free and inexpensive ways to attract new clients and stay connected to existing contacts, patients and clientele. Join Business and Marketing Coach Felicia Brown, LMBT for 3 hours of practical, profitable promotions, actual case studies and other creative ideas to fill your appointment book and bank account.

MTAA PD Credits - 1.5 Secondary

Registration Cost if Registered by April 16, 2018:
MTAA Active / Inactive Member - $99.00 + GST; Non-Member - $129.00 + GST
MTAA Student Member - $59.00 + GST; Non-Member Student - $89.00 + GST


Monday, May 14, 2018 - 1:30 pm to 4:30 pm - Creating Lifetime Clients 

The long-term success of any massage, spa or wellness business or practice is highly dependent upon the business’ ability - and all the professionals within it – to build strong relationships and enjoy recurrent sales from their client base. Yet, as important as retaining client and re-booking clients is to create a healthy practice, many professionals struggle in this area. Join Felicia for specific techniques on creating repeat business and lifetime clients.

MTAA PD Credits - 1.5 Secondary

Registration Cost if Registered by April 16, 2018:
MTAA Active / Inactive Member - $99.00 + GST; Non-Member - $129.99 + GST
MTAA Student Member - $59.00 + GST; Non-Member Student - $89.99 + GST


Monday, May 14, 2018 - 6:30 pm to 8:30 pm - Start Strong!  A Massage Therapist's Start-Up Guide 

Starting a new massage business is an exciting and overwhelming prospect for even the most experienced professional.  It's important to take time to get a strong understanding about what you want to create in your new career before you begin the start-up process or job search. You will walk away from this session with a clear purpose and direction while having the opportunity to ask your most pressing business and marketing questions from an internationally known and respected industry leader.  

MTAA PD Credits - 1 Secondary

Registration Cost if Registered by April 16, 2018:
MTAA Active / Inactive Member - $69.00 + GST; Non-Member - $99.00 + GST
MTAA Student Member - $25.00; Non-Member Student - $50.00 + GST


Join us for one workshop....or all three!  Bundle and save 20%

Early-Bird Registration Rates End April 16, 2018!


Please download the Registration Form by clicking HERE!

About the Instructor:

Felicia Brown, LMBT is the owner of Spalutions, ( a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. She is passionate about inspiring others in her field and beyond to become successful in all of their endeavors. This practice of “cooperative competition” has been a cornerstone of Felicia's career ever since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, writing and teaching.

With appearances at many state, national and international conferences in the massage, spa and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of Creating Lifetime Clients: How to WOW Your Customers for Life; Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1; Reflections of My Heart: A Poetic Journey of Love, Life, Heartbreak and Healing; and The Sunflower Princess: A Healing Fairy Tale. She is a contributing author for several other books. Felicia has written for many trade publications and blogs including Les Nouvelles Esthetique & Spa, DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. Periodically, she works as an Expert Witness in cases related to the massage and spa industries. Felicia is also the owner of A to Zen Massage, a wellness spa in Greensboro, NC, a Certified Guerrilla Marketing Coach and NCBTMB/FL/GA Approved Provider.

Over her career, Felicia has won numerous awards for her business skills and accomplishments including 2015 Best Massage Therapist of the Triad - Runner Up (Go Triad), 2014 Best Massage Therapist of the Triad (Go Triad), and 2005 Small Business Person of the Year from the Greensboro Chamber of Commerce. Other awards include 2011 Volunteer of the Year (American Massage Conference); 2009 Spa Person of the Year (Day Spa Association); Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine, 2007 National Volunteer Committee of the Year (American Massage Therapy Association), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal), and 2005 Best Spa in Greensboro (Triad Style).

As one who loves to educate others, Felicia regularly hosts the Pre-Conference Broadcast Series on One Concept Radio in which she interviews various massage, chiropractic and wellness educators. She is also a past member of the Editorial Advisory Board for Massage Therapy Journal and current member of the Editorial Advisory Board for DAYSPA Magazine.

Felicia makes her home in Greensboro, NC. In her spare time, she is a casually competitive tri-athlete who enjoys yoga and reading as well as spa and travel adventures of most any sort.